…for crystal clarity

Writing, editing, proofreading

Still paying for the cost of uncertainty? Need a second pair of eyes in your business? Enjoy peace of mind from crystal clarity.

We watch your words, you watch your bottom line.

Words can come with such high impact. Look at this image: (it’s the first screen of a company presentation). Reality: just one missing letter undermines everything that follows.

Save time. Enhance customer satisfaction. Reduce customer support costs. Mitigate legal risks. Improve product adoption. Boost brand reputation. We’ll help you.

Clarity does not happen by accident. There are so many things in your business documents that need checking and it’s really hard to spot your own errors. The 5% that AI misses makes your content look unprofessional, potentially ambiguous, and/or legally non-compliant.

How we help you

We CARE about words. Your words.

We help you do useful things you couldn’t do before!

Content writing

Interactive In-App User Guides, Online Help, Checklists and FAQs for your Products, Processes, Systems and Software.

According to research, only 6% of users think they know 75% of what they should actually know.

Why Choose us?

Clear, intentional communication changes everything.
We CARE.
Meticulous attention to detail…
Confidential, trusted and sustainable…
Clarity, reliability and peace of mind. …Simple as that.

Editing

Polished content by authentic human editors that prevents ambiguity and protects your reputation. We correct and revise your text – improving it and making it easier to read.

Proofreading

We know how important your business documents are to you. We help you raise your standards and increase your credibility. We correct errors before your customers see them.

Our AI Policy

Regardless of how we use AI tools, our policy is that our writing will always be original, useful and leverage our years of writing and editing experience. We are, at all times, the primary writers – doing all thinking and planning ourselves, especially at first-draft stage. To us, AI is a tool and not a crutch, so we occasionally use AI models as a “writer’s assistant”, to:

Summarize or transcribe notes or media for us
Carry out high-level (attributable) research into a topic
Define or flesh out a target market
Add to our own ideas for concepts or topics, like a brainstorming buddy
Offer us a contrary or divergent perspective
Play the role of your client or customer and feed back to us on that basis.

Please know that: We will anonymize any identifiable company information, like brand names and other proper nouns, related to your company, your brand or project. If you give us information that is in any way proprietary or confidential, we will not submit it to any AI model without your written approval. We are happy to discuss our AI policy for client writing with you.

ABOUT US

Our story so far

The Beginning: Rewind to the mid 1990’s about the time that the internet was becoming popular. Some people said it was the end for newspapers, magazines and books. Others said the future looked bleak for editors and proofreaders.

The Middle: In 1996 a guy who liked to write, edit and proofread words, started a business called The Word Factory cc. At first, they edited academic text books, then wrote and edited technical manuals, SOPs and compliance documents. Then user guides, e-learning storyboards, e-books and online help. Over time, as they learnt more about the real power of words, they also developed a reputation for care, reliability and trust. Fast forward…

To Now: Turns out, editing and proofreading are perennial skills that have become more critical than ever in the digital age. Lucky for you, they still offer the same rock-solid solutions.

The Solutions: Preventing non-compliance fines, slashing employee search times whilst maintaining your standards and institutional knowledge.

Our principle-centered approach (fairness, service, integrity, honesty, potential and quality) has also stood the test of time. These values are at the core of our company. They are who we are, they are what we live by, and they are what shape everything we do.