Regardless of how we use AI tools, our policy is that our writing will always be original, useful and leverage our years of writing and editing experience. We are, at all times, the primary writers – doing all thinking and planning ourselves, especially at first-draft stage. To us, AI is a partner and not a crutch, so we occasionally use AI models as a “writer’s assistant”, to:
- Summarize or transcribe notes or media for us
- Carry out high-level (attributable) research into a topic
- Define or flesh out a target market
- Add to our own ideas for concepts or topics, like a brainstorming buddy
- Offer us a contrary or divergent perspective
- Play the role of your client or customer and feed back to us on that basis.
Please know that: We will anonymize any identifiable company information, like brand names and other proper nouns, related to your company, your brand or project. If you give us information that is in any way proprietary or confidential, we will not submit it to any AI model without your written approval. We are happy to discuss our AI policy with you.